Hello and thanks for tuning in again!
This week we’re looking at the ways video calling is improving customer
experience on e-commerce websites. So let’s get started! Number one: it provides
a bespoke experience. Did you know that the average Brit shops online six times
per month. I know, that’s a lot- and every time they expect a personalized service.
This is particularly true if they are repeat customers. Implementing video calling
brings the same level of personalized service that they would have received in
a brick-and-mortar store, online. One way that retailers are maximizing on video
calling is by offering their online customers a personal shopping experience.
This offers customers the same high level of care and assistance however
they choose to interact with your brand, whether that’s in a store or online.
Number two: it increases customer loyalty. Ready for some stats? Listen up! A loyal
customer is five times more likely to repurchase, five times more likely to
forgive and seven times more likely to try a new product offering. Video
calling is a fantastic way of exceeding customer expectations on your website by
offering them a memorable digital experience. Having meaningful, memorable
and engaging interactions with your customers on your web site will help to
facilitate brand trust and ultimately boosts their loyalty to your brand.
Number three: it makes your customers life easier. Although many customers
are now preferring to “window-shop” or research products online, many customers
still prefer to go to a physical store to actually purchase the item because
they can get a real look and feel for the product they’re buying. A video call
can help to streamline this process, because agents can physically show the
customers the products as they’re interacting with the website. In many
cases this can settle any concerns the customer might have, making for a more
straightforward buying journey. Number four: it reduces cart abandonment rates.
Safe to say this is a big hitter for many an e-commerce company: how do you
get your customers to follow through on their purchases online? Well, video
calling can help! Video calling allows agents to travel through the website
with the customer helping to identify any potential deal-breakers that might
be preventing the customer from completing the purchase. A friendly face
who helps to answer any questions along the way helps to make the customer more
confident in their buying decision… and what does that lead to? More repeat
customers. And finally number five: it helps to create a more holistic brand
experience. The world around us is becoming more digitized as we speak.
Technology is reshaping the way we work communicate, and you guessed it, even the
way we shop. As customers choose to buy online more frequently it could end up
being weeks, even months in between visits to physical stores. Video calling
helps to bring back the human element of your physical stores to your online
environment. This means that the human connection between your brand and your
customers is available to everybody regardless of geographic location, even
overseas customers who might not otherwise know how your brand experience
should look and feel like. So there we have it! Those are five ways that
video-calling can help to boost your customer experience particularly for
e-commerce websites. Hopefully you find this useful if you did be sure to
subscribe. If you need more information head over to Talkative.uk.
See you soon!