Bill Ford: A future beyond traffic gridlock

Bill Ford: A future beyond traffic gridlock


By birth and by choice, I’ve been involved with the auto industry my entire life, and for the past 30 years, I’ve worked at Ford Motor Company. And for most of those years, I worried about, how am I going to sell more cars and trucks? But today I worry about, what if all we do is sell more cars and trucks? What happens when the number of vehicles on the road doubles, triples, or even quadruples? My life is guided by two great passions, and the first is automobiles. I literally grew up with the Ford Motor Company. I thought it was so cool as a little boy when my dad would bring home the latest Ford or Lincoln and leave it in the driveway. And I decided about that time, about age 10, that it would be really cool if I was a test driver. So my parents would go to dinner. They’d sit down; I’d sneak out of the house. I’d jump behind the wheel and take the new model around the driveway, and it was a blast. And that went on for about two years, until — I think I was about 12 — my dad brought home a Lincoln Mark III. And it was snowing that day. So he and mom went to dinner, and I snuck out and thought it’d be really cool to do donuts or even some figure-eights in the snow. My dad finished dinner early that evening. And he was walking to the front hall and out the front door just about the same time I hit some ice and met him at the front door with the car — and almost ended up in the front hall. So it kind of cooled my test-driving for a little while. But I really began to love cars then. And my first car was a 1975 electric-green Mustang. And even though the color was pretty hideous, I did love the car, and it really cemented my love affair with cars that’s continued on to this day. But cars are really more than a passion of mine; they’re quite literally in my blood. My great grandfather was Henry Ford, and on my mother’s side, my great grandfather was Harvey Firestone. So when I was born, I guess you could say expectations were kind of high for me. But my great grandfather, Henry Ford, really believed that the mission of the Ford Motor Company was to make people’s lives better and make cars affordable so that everyone could have them. Because he believed that with mobility comes freedom and progress. And that’s a belief that I share. My other great passion is the environment. And as a young boy, I used to go up to Northern Michigan and fish in the rivers that Hemingway fished in and then later wrote about. And it really struck me as the years went by, in a very negative way, when I would go to some stream that I’d loved, and was used to walking through this field that was once filled with fireflies, and now had a strip mall or a bunch of condos on it. And so even at a young age, that really resonated with me, and the whole notion of environmental preservation, at a very basic level, sunk in with me. As a high-schooler, I started to read authors like Thoreau and Aldo Leopold and Edward Abbey, and I really began to develop a deeper appreciation of the natural world. But it never really occurred to me that my love of cars and trucks would ever be in conflict with nature. And that was true until I got to college. And when I got to college, you can imagine my surprise when I would go to class and a number of my professors would say that Ford Motor Company and my family was everything that was wrong with our country. They thought that we were more interested, as an industry, in profits, rather than progress, and that we filled the skies with smog — and frankly, we were the enemy. I joined Ford after college, after some soul searching whether or not this is really the right thing to do. But I decided that I wanted to go and see if I could affect change there. And as I look back over 30 years ago, it was a little naive to think at that age that I could. But I wanted to. And I really discovered that my professors weren’t completely wrong. In fact, when I got back to Detroit, my environmental leanings weren’t exactly embraced by those in my own company, and certainly by those in the industry. I had some very interesting conversations, as you can imagine. There were some within Ford who believed that all this ecological nonsense should just disappear and that I needed to stop hanging out with “environmental wackos.” I was considered a radical. And I’ll never forget the day I was called in by a member of top management and told to stop associating with any known or suspected environmentalists. (Laughter) Of course, I had no intention of doing that, and I kept speaking out about the environment, and it really was the topic that we now today call sustainability. And in time, my views went from controversial to more or less consensus today. I mean, I think most people in the industry understand that we’ve got to get on with it. And the good news is today we are tackling the big issues, of cars and the environment — not only at Ford, but really as an industry. We’re pushing fuel efficiency to new heights. And with new technology, we’re reducing — and I believe, someday we’ll eliminate — CO2 emissions. We’re starting to sell electric cars, which is great. We’re developing alternative powertrains that are going to make cars affordable in every sense of the word — economically, socially and environmentally. And actually, although we’ve got a long way to go and a lot of work to do, I can see the day where my two great passions — cars and the environment — actually come into harmony. But unfortunately, as we’re on our way to solving one monstrous problem — and as I said, we’re not there yet; we’ve got a lot of work to do, but I can see where we will — but even as we’re in the process of doing that, another huge problem is looming, and people aren’t noticing. And that is the freedom of mobility that my great grandfather brought to people is now being threatened, just as the environment is. The problem, put in its simplest terms, is one of mathematics. Today there are approximately 6.8 billion people in the world, and within our lifetime, that number’s going to grow to about nine billion. And at that population level, our planet will be dealing with the limits of growth. And with that growth comes some severe practical problems, one of which is our transportation system simply won’t be able to deal with it. When we look at the population growth in terms of cars, it becomes even clearer. Today there are about 800 million cars on the road worldwide. But with more people and greater prosperity around the world, that number’s going to grow to between two and four billion cars by mid century. And this is going to create the kind of global gridlock that the world has never seen before. Now think about the impact that this is going to have on our daily lives. Today the average American spends about a week a year stuck in traffic jams, and that’s a huge waste of time and resources. But that’s nothing compared to what’s going on in the nations that are growing the fastest. Today the average driver in Beijing has a five-hour commute. And last summer — many of you probably saw this — there was a hundred-mile traffic jam that took 11 days to clear in China. In the decades to come, 75 percent of the world’s population will live in cities, and 50 of those cities will be of 10 million people or more. So you can see the size of the issue that we’re facing. When you factor in population growth, it’s clear that the mobility model that we have today simply will not work tomorrow. Frankly, four billion clean cars on the road are still four billion cars, and a traffic jam with no emissions is still a traffic jam. So, if we make no changes today, what does tomorrow look like? Well I think you probably already have the picture. Traffic jams are just a symptom of this challenge, and they’re really very, very inconvenient, but that’s all they are. But the bigger issue is that global gridlock is going to stifle economic growth and our ability to deliver food and health care, particularly to people that live in city centers. And our quality of life is going to be severely compromised. So what’s going to solve this? Well the answer isn’t going to be more of the same. My great grandfather once said before he invented the Model T, “If I had asked people then what they wanted, they would have answered, ‘We want faster horses.'” So the answer to more cars is simply not to have more roads. When America began moving west, we didn’t add more wagon trains, we built railroads. And to connect our country after World War II, we didn’t build more two-lane highways, we built the interstate highway system. Today we need that same leap in thinking for us to create a viable future. We are going to build smart cars, but we also need to build smart roads, smart parking, smart public transportation systems and more. We don’t want to waste our time sitting in traffic, sitting at tollbooths or looking for parking spots. We need an integrated system that uses real time data to optimize personal mobility on a massive scale without hassle or compromises for travelers. And frankly, that’s the kind of system that’s going to make the future of personal mobility sustainable. Now the good news is some of this work has already begun in different parts of the world. The city of Masdar in Abu Dhabi uses driverless electric vehicles that can communicate with one another, and they go underneath the city streets. And up above, you’ve got a series of pedestrian walkways. On New York City’s 34th Street, gridlock will soon be replaced with a connected system of vehicle-specific corridors. Pedestrian zones and dedicated traffic lanes are going to be created, and all of this will cut down the average rush hour commute to get across town in New York from about an hour today at rush hour to about 20 minutes. Now if you look at Hong Kong, they have a very interesting system called Octopus there. It’s a system that really ties together all the transportation assets into a single payment system. So parking garages, buses, trains, they all operate within the same system. Now shared car services are also springing up around the world, and these efforts, I think, are great. They’re relieving congestion, and they’re frankly starting to save some fuel. These are all really good ideas that will move us forward. But what really inspires me is what’s going to be possible when our cars can begin talking to each other. Very soon, the same systems that we use today to bring music and entertainment and GPS information into our vehicles are going to be used to create a smart vehicle network. Every morning I drive about 30 miles from my home in Ann Arbor to my office in Dearborn, Michigan. And every night I go home, my commute is a total crapshoot. And I often have to leave the freeway and look for different ways for me to try and make it home. But very soon we’re going to see the days when cars are essentially talking to each other. So if the car ahead of me on I-94 hits traffic, it will immediately alert my car and tell my car to reroute itself to get me home in the best possible way. And these systems are being tested right now, and frankly they’re going to be ready for prime time pretty soon. But the potential of a connected car network is almost limitless. So just imagine: one day very soon, you’re going to be able to plan a trip downtown and your car will be connected to a smart parking system. So you get in your car, and as you get in your car, your car will reserve you a parking spot before you arrive — no more driving around looking for one, which frankly is one of the biggest users of fuel in today’s cars in urban areas — is looking for parking spots. Or think about being in New York City and tracking down an intelligent cab on your smart phone so you don’t have to wait in the cold to hail one. Or being at a future TED Conference and having your car talk to the calendars of everybody here and telling you all the best route to take home and when you should leave so that you can all arrive at your next destination on time. This is the kind of technology that will merge millions of individual vehicles into a single system. So I think it’s clear we have the beginnings of a solution to this enormous problem. But as we found out with addressing CO2 issues, and also fossil fuels, there is no one silver bullet. The solution is not going to be more cars, more roads or a new rail system; it can only be found, I believe, in a global network of interconnected solutions. Now I know we can develop the technology that’s going to make this work, but we’ve got to be willing to get out there and seek out the solutions — whether that means vehicle sharing or public transportation or some other way we haven’t even thought of yet; our overall transportation-mix and infrastructure must support all the future options. We need our best and our brightest to start entertaining this issue. Companies, entrepreneurs, venture capitalists, they all need to understand this is a huge business opportunity, as well as an enormous social problem. And just as these groups embrace the green energy challenge — and it’s really been amazing to me to watch how much brain power, how much money and how much serious thought has, really over the last three years, just poured into the green energy field. We need that same kind of passion and energy to attack global gridlock. But we need people like all of you in this room, leading thinkers. I mean, frankly, I need all of you to think about how you can help solve this huge issue. And we need people from all walks of life; not just inventors, we need policymakers and government officials to also think about how they’re going to respond to this challenge. This isn’t going to be solved by any one person or one group. It’s going to really require a national energy policy, frankly for each country, because the solutions in each country are going to be different based upon income levels, traffic jams and also how integrated the systems already are. But we need to get going, and we need to get going today. And we must have an infrastructure that’s designed to support this flexible future. You know, we’ve come a long way. Since the Model T, most people never traveled more than 25 miles from home in their entire lifetime. And since then, the automobile has allowed us the freedom to choose where we live, where we work, where we play and frankly when we just go out and want to move around. We don’t want to regress and lose that freedom. We’re on our way to solving — and as I said earlier, I know we’ve got a long way to go — the one big issue that we’re all focused on that threatens it, and that’s the environmental issue, but I believe we all must turn all of our effort and all of our ingenuity and determination to help now solve this notion of global gridlock. Because in doing so, we’re going to preserve what we’ve really come to take for granted, which is the freedom to move and move very effortlessly around the world. And it frankly will enhance our quality of life if we fix this. Because, if you can envision, as I do, a future of zero emissions and freedom to move around the country and around the world like we take for granted today, that’s worth the hard work today to preserve that for tomorrow. I believe we’re at our best when we’re confronted with big issues. This is a big one, and it won’t wait. So let’s get started now. Thank you. (Applause)

100 thoughts on “Bill Ford: A future beyond traffic gridlock

  1. SUPER – we shall be even more regimented like ants, we shall have our exact where about and plans controlled by a collective … roll on the future eh? eh? We rush into our own shackles ? Ah, but it will keep economic growth going and feed the planet, and it will only be the abuses of such facilities and powers that present a danger. In reality, ceding privacy for my personal gain in quality of life experience is not so bad ! But let us protect our legal systems against possible abuse !

  2. Bill Ford, master of innovation and organizational excellence. Why, just take a look at the Detroit Lions for evidence.

  3. @pkiriakou
    true some nations do not consume resources that they do not have (mostly 3rd wrld) but nations like the US and much of Europe are overpopulated in the sense that they have more people then their land can support. and if the entire world would live under the same conditions then we will have a huge over population problem. right now is not a big deal sense much of the resources used are coming from nations that do not have the ability to use them but as they develop that will change.

  4. @pkiriakou
    over populations doesn't just mean you have tons of people. its having more people then u can support.

  5. I am afraid the former option is not possible – the shortest possible commute still involves a once-an-hour ferry, and I would have to live where a 1-bedroom house costs over $400k.
    As for the latter, that would be worse even than the commute, giving up what I am good at and enjoy doing, and what I feel contributes meaningfully.

    To answer the latter, for me, about 50% of the days, the other days having me get luckier and catch at least one consecutive leg.

  6. No, downtown Toronto (Canada).
    To become close enough to effectively shorten the commute by eliminating unnecessary legs, I would have to live in one of the condo towers right on the Lakeshore. And those are luxury condominiums, selling for upwards of 500- 600K a suite in some of them.

  7. Did he mention that his grandfather was opposed to trade unions or minimum wage or employee benefits? Or that his grandfather colluded with the Nazis?

  8. @Crazylalalalala With that same logic I say agai, that not all countries are overpopulated, with the sense that having more people that you can support. Only the US have a big problem of overconsuming, overpolluting, overeverything! Most of the countries in Europe do not have this problem, only a few, and only a few in the wolrd. (talkin about developed countries)

  9. As a car lover I totally agree. We need all the solutions so that driving can be fun again and not a horrible burden and necessity. I wouldn't mind taking public transport to work 5 days a week if I can drive during the weekends.

  10. @InPursuitOfALife
    here in montreal you need an hour to get from any part of the city to the center of it using public trans. it takes about 15 minutes to get there in your car.

  11. Descended from Henry Ford and Harvey Firestone? I say vote this guy for president because of all that heroic blood! Those guys were businesspeople that have revolutionized the world for good and vastly improved the standard of living.

  12. @Muphlon Then you are one of the lucky few. Around most of the world public transport tends to be more efficient and cheaper than private transport.

  13. @pkiriakou

    the US is not the only problem its simply the largest. The US is probably more self sufficient then most European nations due the significantly larger resource pool.

    even if the entire world would have the standard of living of most Europeans we would still need about 3 earths to keep that up. We people are over populating the earth. there is just too many of us to make sure that everyone has the standards that we all want and deserve.

  14. @1RadicalOne
    first, i didnt mean to be offensive (just in case.)

    but that is a serious dilemma you have there and im sure there are other issues to consider like education for kids, safety, life style options.

    have you looked at same work in other cities?

    i agree thou its a serious problem with public transportation. part of which is due to the fact that such systems are an afterthought of city development rather a conscious planning decisions.

  15. @1RadicalOne

    having said that. had cities been better design for such systems you should not be experiencing such problems. Not sure about your particular situation. but if more people use such systems it would be more profitable for them to run more routes and have more buses/trains/ferries running at the same time. so that rather then having a bus ever 30 min you would have one every 15 or less on each leg. then you should never be more then 15-20 min late.

  16. @cavakun Bikes (both human powered, electric, and internal combustion) are great at person transportation with no or little cargo payload.
    For human powered bicycles, recumbent layout is by far most efficient, and can extend effective range by 30% or more. Bikes are in general good for singel person transport with up to 10-20kg (20-40lbs) of cargo for up to 10-15km (6-9miles), beyond that is for special interest and/or high end equipment. A 1KW electric assist and 1KWh battery gives ~40km range.

  17. With regards to your last:
    What about my situation, with a bus, then a train, then a ferry? Say I miss the bus, or it is sufficiently late. I now have missed the train. Depending on how quickly the bus comes, I may also miss the one after that, if the next train is only something like 15-20 minutes after. And thus I must wait again.
    Having missed my "true" train, I have now missed my ferry, and must wait for that.

    Even assuming only 15 minutes between each and only one "miss" per leg: +45 min.

  18. I can't wait for this. No more driving myself somewhere. I can read the news on the way to work or enjoy the view. It'll be much safer, less frustrating, less wasted time, and no more excuses for being late.

  19. he needed water, poor guy was choking on his own tongue! so nervous he couldn't produce saliva, that happened to me once, it suuucckkkss

  20. @1RadicalOne
    actually if each leg repeats every 15 min then you would only be 15 min late. lets say first leg get to you at 7Am. 2nd starts at 7:30 and the next at 8Am. each leg repeats every 15 min. so if you miss leg one by lets say 5 min. you will catch the 7:15 one meaning you wait 10 min to the next one. then the 7:45 on the second and the 8: 15 on the third. thus you would only be 15 min late.

    y would you miss each leg? you miss one then you get back in on the next set.

  21. @dcjfree Give it 2 years or so. Peak oil was in 2006 and greece is about to trigger 2008 part two. Anyone buying a car now may as well just burn their money cos you're not gonna be able to run it for long.

  22. No problem, whether it's healthcare, homelessness, pollution, etc, will be solved until we understand our greater purpose and the available means with which we can serve it. Everything else is literally a waste of time.

  23. No, because I would miss the "nearest" of each leg; it is impossible to make the transfer from one system to another in just one or two minutes; the train and the ferry, for example, are separated by a 10-minute walk.

  24. @1RadicalOne

    wow Toronto must have some retarded transportation system. A. each leg starts at 10 minutes walk distance and B they dont take that time into consideration in the scheduling of the routes.

    both easily solved if someone actually put an effort into it.

  25. I didn't notice anything about getting culture to change so that we don't all operate on the 8-to-5 schedules that lead to everyone getting on the road at 7am and 5pm. You know, eliminating RUSH HOURS. We've done in it air traffic control, discouraging having twenty flights try to push out at 8:30am at one airport.

  26. @danfromabove Peak oil just means that were more than halfway out and mining oil will come at a steadily increasing cost. The average lifespan of a car is only 20 years or so. Gasoline can still be sythesized from biological oil sources.

  27. for anyone that has an iPhone, there's a GPS app called Waze, it's basically the same idea. You input your destnation and as you are driving you get notifications, sort of like a social thing where people report accidents, traffic jams, hazards etcetera. So you get this notifications and it asks you if you want to go through another route and to be honest it works fantastic. The best thing is that's free! (this is not an ad, it's me trying to help people)

  28. dont worry the world will end on 2012 also i dont want a car i cannot drive i want to be in charge of driving even if that means i might be endangered!!1 so stupid i dea of cars driving themselvs

  29. Yes, the system is badly designed, an artifact of their being planned and built decades apart, and run by different organizations, some of which are for profit and thus will run as few routes as possible.

  30. He's got some good ideas. I think that besides attempting to address the problems that may be created by unsustainable population increase, we should also begin considering ways to prevent world population from rising to that level. It's a topic most people tend to close their ears to, but it's the easiest means of preventing many problems from occurring. If that supplements some of this Bill Ford's suggestions, we will end up with a much more efficient world.

  31. @Barbarian74 oh but of course!!! im so sorry i dindt know you were a biker man. and you happen to know the percentages as well (quite impresive indeed) !! well then i guess that settles it… oh wait it doesnt… sucks tu be you i guess x)

  32. Ranting about him doesn't make any of you any better than he is. There is no perfect problem solver I. The world so move on. Watch the video, and gives us an opinion on how we solve the issues, not the personalities. More talk about Bill Ford and less about growing strain on resources is a waste of time and talent. If nothing else the sheer irony of his perspective is great way to stir public opinion and awareness.

  33. This was a great talk, but I do agree car companies need to unite with other area's of life to get one communal solution. That is the hard part, who compromises what to attain the most desirable outcome?

  34. In a nutshell "transportationet" – the Internet of transportation networks, or getting "information highway" down to the real highways – automatic intelligent transportation

  35. The grade-separated freeway is the problem. Tolls are necessary, especially during peak usage, and the character of these thoroughfares needs to change to that of a boulevard in more urban areas. More medium- and long-distance travel needs to be accompli

  36. @Barbarian74 you know my comfort zone as well ! holy crap what are you a wizard of some sort? its scary man… i took a good look at that sesame street you recomended for me and it wasnt that fun to be honest.. any other ideas? really looking forward to your reply.. dont forget to ride a vespa while you answer you may be lucky enough to crash and die eventhough i hope you dont die

  37. @axelasdf yeah, fuck the environment, profits yo. And stay out of my wallet – that's what matters most in the world yo.

    The world according to fucking douchecunts.

  38. @axelasdf: srsly. clean it up you chidlish and selfish snot.

    You aren't an Island, everything you are, have, and use, is a product of all of the efforts of human kind's contributuions. You owe every human being who came before you every fucking fibre of your being, unquestionably.

    The least you can do is not pretend that you aren't fundamentally required to contribute to broader issues all humans face. That attitude is god damned ridiculous.

    Clean. It. Up. You owe. And you have to pay.

  39. @michealsoft72: hahaha.

    That's fucking adoreable.

    Every god damned human being born is indebted from the moment they are conceived, they';re indebted to their mothers for carrying them, for nourishing them, to the people who provided the food, shelter, society and stability for your mother to be able to nourish you and carry you to term, to medicine,, to it all.

    That you see debt as financial shows how superficial, selfish and shallow your worldview is.

  40. This talk still offers no solution. The solution is to get off the streets little by little. Leave the streets for essential transport. Build new networks without compromising existing. One solution is over-head PRT systems. Integrated transport systems together with PRT could be a powerful mobility solution. Automated underground systems for cargo while larger bike path networks and electric bike lanes using variable speeds. Ford is incapable of breaking out of the automobile concept.

  41. When it comes to vehicles someone needs to start dedicating the use of composite materials, carbon fiber, and aluminum as the staples of a vehicle. Safety goes up, efficiency goes up, etc.

  42. Would have liked to see some more depth, but I think smart cars and smart traffic guidance systems are a necessity with the population bomb. I do believe there are other alternatives (bikes, walking, etc) but as far as I'm concerned, cars will almost always be the most convenient option. And let's be honest, way too many innocent people are injured or killed due to someone driving recklessly. Instead of forcing people to be smarter (and better drivers), let's just make smarter transportation.

  43. 1. Communist cars? 😛
    2. Search "bicycle rush hour Netherlands". That's how you do it. Watch and learn.
    3. If we're going to have more people, the obv sol'n is not increased personal transit efficiency, but increased mass transit.

    I know this might come as a shock to Americans, but you really don't need a car in some European countries. Cars are just seen as inconvenient and expensive compared to the public transit options, bike & walk.
    Their cities r designed to make it convenient.

  44. @VivekRajcoomar transforming the personal transit into an intelligent grid effectively makes it mass transit

  45. I am glad that Bill Ford loves nature, and wants to make environmentally friendlier cars. One problem is that cars overwhelming use oil, the supply of oil is problematic. Wind and solar provide about half a percent each of the total amount of energy we use. It may take decades before renewables become significant. A future beyond traffic gridlock may require fewer cars, fewer suburbs, more public transit and more car pooling and car sharing and shorter distances to travel.

  46. Traffic and parking predicting GPS for cars and Electric powered trains are the solution.

    You can thank me now.

  47. @GraeHall
    What did I do to deserve that? I'm saying, if Ford ruins themselves financially doing what they think is best, it doesn't mean that I owe them ANYTHING. It will ruin my trust in them, and I won't support them. What is wrong with that? What if someone else has a better solution (by my thoughts) and I invest with them in that idea. If I choose poorly, are you required to pay for them screwing up in their (and my) decisions? You need to grow up, Sir. Also, I don't owe anything.

  48. 2-4 billion cars for 9 billion people? I really hope not. After 20 years of vehicle ownership in New Zealand, I am very happy to now be living in a city (Berlin) where I don't need a vehicle. I bike, walk or take public transport. Instead of more cars, what we need is better public transport and more compact cities which are made for people not cars…

  49. I don't know about North America and Europe, but in Asia there are already navigation systems that direct the driver to the least congested road!! 😀

  50. We all know, the answer is public transports. Cars are expensive to buy, to mantain, they are not environment friendly, and so on… The fact is that our EGO still Love cars…

  51. Americans like their cars. So do I. Despite traffic and the environment, I prefer personal transport over public.

  52. Nope, some people regardless prefer cars. Some prefer public transport. Some live close enough to work to bike or walk. There's a fair balance between each in many areas. Traffic maybe a problem in big cities. But that's cause the roads are old and narrow.

  53. The only real problem here is that car and oil companies are afraid of loosing money if too many cities in the world make more emphasis on public transit.

  54. no way, smarts are too expensive to buy and run, too big and too poorly built. i want a comfy armchair on bicycle wheels so it's light and uses little power. the closest thing the industry came up with is the mclaren t27 but it's not available yet.

  55. So how do you public transportation geniuses figure I get from the country into town and haul 500 pounds of livestock feed back to the barn? A commuter bus?

    One size fits all doesn't fit all.

  56. Instead of just putting more cars, and creating more "smart" parking, "smart" cars, you can just use your braind and stop massifying private car transport.

    Need to go to downtown? Make some public transport only roads, with trams and buses. No need for wasting space on parking lots, instead you can build green parks for kids.
    Or use the bycicle like developed countried, the US are like the 3rd world country in transportation mentality…

  57. Does everyone that live in your town transport 500 pounds of livestock feed everyday?
    Public transportation is to transport people, if you need to transport material thats why you have trucks.

  58. With the internet and other technology a lot people can be working from home instead of causing gridlock.
    Its really very simple, you only commute for your first year at a job after which the company evaluates your performance and tells you to work from home.

    Its time to think outside the box.

  59. Kudos to Bill Ford on his vision for the future. It's nice to hear they don't care solely on selling cars but also have the passion to help improve human lives in relation to transportation.

  60. plan ahead and reserve a parking space using parking apps thus maximize your time. Consider improving our transit system too.

  61. Another elitist reptile who has gotten on board with the agenda 21 vipers. He and his cohorts want to sell you cars that can't leave town without "special permission" from your local carbon control council. No more Sunday drives for you and yours unless the micro-managers achieve "concensus" concerning your request. You think it won't happen? It already is happening in the socialist countries of Europe.

  62. growth of dense, mixed-use, highly walkable, transit and bike friendly cities is the cheapest and best solution. Not the only or complete solution, but the best approach to tackle these problems.

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