Build an audience from scratch (free and paid)

Build an audience from scratch (free and paid)


Hi everybody! Welcome to Q & A Week! Today is question number three,
which is, actually gets really, really technical. It gets
really like strategic. Is not so much about your mindset, is not so much about how
to set up necessarily what
is it that you’re going to be selling or what your
business is going to be. But it gets into the strategy of online
marketing. The question is a really, really juicy one. It comes from Lillian Cariaga and she
is a postpartum coach for women who need help re attaching themselves
to their kids. Right? Feeling emotionally connected to the
newborn that they just gave birth to, but due to postpartum
depression, they are not able to. They feel like there’s
something wrong with them. They feel like they should be
feeling a certain way and they don’t. Lillian helps women overcome that and
have really healthy relationships for the future with their children and really
start to feel connected with them. So if you need that kind of help,
go and talk to Lillian Cariaga. She’s a member of our group and you can
just go to the video version of this podcast and just find
her tagged in this post, which was posted on December 18th of 2019, around the 1:00 PM Eastern time. So I hope you can find it for people who
are listening to this a year later. So, today’s question comes from a Lillian
and it is about how did you start an audience from scratch? So
she has zero followers. She doesn’t have a group, she
doesn’t have a Facebook page. She’s starting from zero.
So what does she do? Right? What is the right answer out there, okay? Some of her concerns were that, you know, like the big-shot techniques
are not going to work, right? I’m not going to go and drop $30,000
on ads just because I want to grow my audience. That’s not gonna work for me.
I’m starting from zero. What do I do? So that’s the question we’re going
to answer here today. But first, you guys know that I’m going to tell you
about what is going on in Trailblazer world, right? Which is that
my program starts in January. The program is called Be Found and
is where I walk you through basically everything that I walk my
one-on-one clients through
to get their online persons all set up. So, suppose you’re
like Lillian, you’re starting out, you don’t have a website, you
don’t have your online presence. You’re wondering how do I
even grow an audience? So, I have basically it’s a
new-business bootcamp. Everything that you need to know on how
to create the kind of business that I have, what you see me doing with
the podcast, YouTube videos, like all of that ecosystem that I have
created to be able to interact with my audience. That’s the kind of stuff
that you learn on Be Found, right? So, we start out with figuring out what your
message is and it’s gotta be a really strong one. One that you
feel really connected to. We find out who wants to
hear that message, right? ‘Cause it’s not about just saying, Hey, my target audience is women between
the ages of 18 and 65. What? Right? You gotta have a targeted message and
it’s gotta be something that you feel really passionate about. So,
we really dive into that there, because without it and you’re going to
hear me say that here in this podcast episode about growing an audience.
Without it, you’re not going anywhere. You’re going nowhere fast. And by the end, I’m going to make your website.
Is going to be beautiful. It’s going to be professional and if you
want to see some of my previous work, you can go to rivawellness.com,
R I V A wellness.com. That’s my really good friend, Riva. She is a physician for bodybuilders and
she wants to make sure that they live a healthy lifestyle, even when
they’re not training, right? We also have the beautiful
website of Patty Schmuck. Patty is a suicide loss empowerment coach
and I just finished working with her. Her website went live literally last week, and you can go to fromgrievingtoliving.com
and go and check it out. There’s many more like that, many more
examples like that. I don’t list them. I don’t have a portfolio on
my website, but upon request, I always send people to all of these
great works that I’ve been able to accomplish. But here’s the thing, it’s
not really about the developer, right? Like, I could come here and tell you, Yes, I have 20 years of experience making
websites and I make really good stuff, right? I am very proud of the
work I do. I put a lot of, I put a lot of love and
pride into what I do. It’s gotta be good and it’s
gotta meet my standards, right? But the truth is that without the
creative input of the person on the other side, without their story,
without their message, these visions don’t
really come to life. So, that’s what we walk through in
Be Found. It’s not just, Hey, here’s how you make a website. Is, Hey, let’s talk about what is it that
your client really wants to hear. What is it that YOU
really want to talk about? What you really want to help people with
and how do we turn that into a vision that when people land on your website, they know exactly what you do and they
want to work with you right away? So, that’s the kind of stuff that we’re going
to get done in Be Found in just three months. So, you’re not going to
spend the next year figuring out, I’m fumbling through Weebly and
Squarespace and all this stuff. We’re going to get your website done
within the first three months. By the way, guys, if you hear a clicking
noise on the podcast, I just noticed what that clicking
is. It’s not my microphone, it’s my jaw. Oh my God, I’m hearing it. I’m hearing it click as I speak. I can’t believe you guys have been
suffering through this on the podcast all along, which explains why you only hear
clicking towards the end of the episode, because I’ve already been talking
for a while. Oh, this is insane. So sorry guys. I guess there is such thing
as having a podcasting voice. You kind of need a non-clicking
jaw. So sorry about that guys. I hope you can listen to the
content of this podcast anyway, even though my jaw is going crazy. It’s
going click, click, click, click, click. Okay. All right, so that’s
what I wanted to tell you. So, to apply for that program,
okay? If you want to be there, if by March you want to be
all set up with your business, with a beautiful vision, so you
can go out and find clients, then this is the program for you.
So, go to inacoveney.com/apply and that gets you in there. But you have
to spell Coveney right, it ends in E Y. Okay? So, once you get in there,
you’re going to get a few questions. They’re not long, is not a huge application process and it
gets you on my calendar so we can talk about it and see if this is really
the right program for you. Okay, so why don’t we start
to talk about tactics. How do you actually grow an audience
from scratch? So, I am here assuming, here’s my little
disclaimers, my assumptions. I’m assuming that you don’t have an
audience right now and that you want to build one, okay? You
want to grow an audience. And that you have a purpose
for growing that audience. Is not just for the sake of saying, Hey, I have a thousand people on my Instagram
or I have a thousand people in my Facebook group is not for the
sake of just saying, Hey look, I got people following me. Is because you are going to be setting
up basically the infrastructure for how to monetize that audience, right? You’re
going to look at that audience and say, All of these people need something from
me and I’m going to go on and spend the rest of the time after I listened to
this podcast and after I implement all these techniques, I’m going to
go off and create promotions. I’m going to treat them right.
I’m going to engage with them. I’m going to ask them
questions. Like, for example, this question came from
my former client, Lillian. She was contacting me because she’s
like, Hey, I want to know how to do this, right? How do I do this? I’m like,
Lillian, that is a great question. I want to answer it in full detail. So, let me do it on a Facebook Live. So, these questions that you’re hearing
come from people that I’ve engaged with outside of the Facebook group, into
a messenger, into my Facebook group. You got to have a relationship
with your audience. It’s not just about the numbers. You got
to know who they are, what they need, and then give them what they want. So,
assuming that’s what you want to do, okay? To have a business that
is based on relationships, not just accumulating
people, right? Assuming that, then you get to do these things, these fun things that I’m
going to tell you about. I’m actually going to break it down into
a couple of techniques that are free and a couple of techniques
that you would pay for, okay? And that way you can start to play
with those and see how it goes. Here’s another thing that
I need to tell you, though. None of these things are going to work
for you if you don’t have your message right. If you don’t know exactly
what your message is, okay? So, for any of this to work, for
you to be able to monetize it, for you to be able to have this
relationship with your clients, you got to have a great message.
What is a great message? There is no objective metric
on what makes a message great. But basically, you have to have a message
that matches who you want to help. Because there is such thing
as having a great message, but you’re talking to the wrong
people. So, there’s a mismatch there. Or you’re talking to the exact
right people you want to help, but your message is off, so they’re
not connecting with it. So you got to have a great message that connects with
the people that you want to connect to and that they listen to it and
they’re like, Yes, that’s me. Right? Great message. Number two, you gotta have a great opportunity for
them to join you in your community. So, suppose that I go out there
and I get featured everywhere. I’m in the New York Tmes, I am
on the first search of Google. When somebody searches Ina or whatever,
right? I’m on the first search. I get featured in my local newspaper. I get featured in three
podcasts today, right? And everybody hears my name.
They’re like, Oh, that’s nice. And they go on and they Google me, right?
And they go and Google me and find, Okay, a website. Right? And they’re
like, Okay, that’s what she does. Okay, great. But there is no call
to action anywhere, right? I just went and I got featured
everywhere. I got heard by many people. People are finding me, and then there’s
nothing to actually grab them, right? There’s nothing to actually take
them to a call to action. So, you gotta have a strong call to action.
So, I’m calling it a great freebie, for example. So if you want people
to get into your mailing list, you gotta have a good opportunity
for them to go into it. So, you gotta have a great message and
a great freebie that says, Hey, you want to get out of corporate? Here! Here’s a freebie with a one year
roadmap for you to replace your salary, so you can do whatever you
want. That’s my freebie, right? It’s right on the front of
my homepage, inacoveney.com. If you spell Coveney right,
it ends in E Y, right? It’s right there in the
front of my website. When I go and get featured on podcasts,
I always have a free gift. Of course, I check with the podcaster and make sure
that it’s okay for people to get added to my mailing list, right? Some podcasters
won’t allow that, but I’ll say, Okay, you know what? And I
create a specific link. Right now I’m being featured in a
summit and you can go and check it out, it’s at highvibeentrepreneurlive.com. That will take you into a summit
where I am being featured. It is being hosted by Terry Wade.
She’s amazing, she’s wonderful. She does this kind of thing. She does business coaching for women
who just want to get out of the nine to five, who want to get
out of the hamster wheel, but she does it in a
very spiritual way. So, she has a summit going on right now called
High Vibe Entrepreneur Live interview series and I’m being featured in it. So, I went and I created a freebie for her
audience called inacoveney.com/terry, right? I used her name in it, you
know, to give it a little bit of fun. But everywhere where I’m featured, everywhere that people hear my voice, there is a call to action and
that is to apply to my program. That is to download my freebie, that is to do something that
will get them into my community. And once they’re in my
community, then again, hang out with them and I can ask them
questions and we can do stuff together. So, for any of this to work, you got to have a great message
that people resonate with, so that they want to take that next
step of joining your community, which is joining your Facebook group,
signing up for your freebie, you know, liking your Facebook page,
whatever that call to action is. Then you gotta have a
great product behind it, because how do you monetize an audience
is by them buying something from you. So, how are you going to do that?
You’ve got to have a product. You got to have something to
sell. Whether it’s small or big, or a huge coaching program or a retreat
or whatever it is that you want to sell, you gotta have something selling in
the back end, that appeals to them. So, that goes like… I’m
going down the list, right? You’ve got to have a great message.
You gotta have a great call to action, so that they can get hooked in. And
now you got to have a great product, so you can actually
monetize your audience. What’s the point of having
50,000 followers on Instagram
if there is no call to action, there is no great message and
there is no product behind it, right? Leaving money on the table.
So, and the last thing, so these are kind of like four
disclaimers that I want it to give you. Great message, great
freebie, great product. Show up with confidence. That’s
disclaimer number four here. What happens if all of these go
together, guys. What happens if, okay, I got a great message. Hey, you want to get out of your job and
you want to do your own thing? Awesome. Here, here’s a freebie that’s going to tell
you all the things that you need to know about, in order to make that happen.
And by the way, I help people do this. Yesterday, I got a text
from my client that said, I gave my notice today and I
posted that that on my group. I went and I posted it everywhere.
I’m like, Oh my God guys, this is happening for her, right? This
is something that we did together. We’ve been working together on this and
we finally made it happen, right? So, you’ve got to have a great message, and
a great freebie and a great product. But then what happens if
all those things are true, and when people hear you speak or
they hear you come on Facebook Live, they don’t see that you have
a strong passion for it? That you are not confident on camera? That you are kind of like a
wallflower? Like, Oh, like, you know, it’s nice if you want to hear my
message, but you don’t really have to. There’s a lot of other people out there
that you can be hearing about, right? There’s a lot of other people
that you can learn from. What if, what if I talk like that?
What if I told you, You guys, I don’t want you to think that
I’m all that and a bag of chips. So I’m just gonna preempt
it by saying right now, I’m not all that and a bag of chips, and you could be going and
learning from somebody else. Here are all the people
you could be learning from. You don’t have to learn
from me. Right?. Watch out. That’s very different from me
introducing you to other people, because one of my jobs is to introduce
you to the entrepreneurial world. Okay? That’s very different
than me saying, Well, you don’t really have to work with me
on that. Right? Or like, Oh my prices. I know they’re a little bit high. You
don’t have to pay them. It’s up to you. Confidence is huge, guys, because people
can smell it a million miles away. Oka?? People want to follow a leader. They don’t want to follow somebody that
doesn’t believe that they are a leader, so you’ve got to step into
that version of yourself. For people who are just starting out,
who are… continue to tell themselves, Hey, by the way, I’m not an expert,
because I have not done this before. Well, let me tell you what, it would be very rare and I would totally
discourage it if you were trying to build a business based on something
that you’re not an expert on, right? Just because you’ve never been paid on
doing somethingm doesn’t mean that you don’t know more than the average
person about it. For example, when I started up my side business
eight years ago, it was making websites. I had been making websites for a while, is something that I did
professionally at work, but nobody had actually paid me
to build an entire site before. Som I just started out simple. I started out by making one website
for free and then starting to take on clients and then I started increasing
my prices and then I started really like getting paid what I was worth, right? But my business didn’t really take off
until I got myself a coach and that’s a completely different side of the story. What I’m saying is confidence is something
that comes from action and that’s a little bit of what I touched on
yesterday on question number two, right? Which is how do you get the motivation,
how do you get things going? How do you start to see progress?
Is by taking action. So, you don’t just all of a sudden or, or you just wait to feel confident
in order to start doing stuff. You start doing stuff and
then confidence trails behind. Action comes first. Alright? So, going back to my disclaimers before
I actually told you how to create an audience from scratch,
have a great message, have a great freebie or a call to action, have a great product that people
are going to buy in the back end, and show up with confidence. People
are going to follow a leader, not somebody who’s trying
to push them away. Okay? S,o once you have all of that in place, once you’ve understood that and you
understand that action comes first, and you understand you’re not just
growing an audience for the numbers, you’re growing an audience to interact
with them and to give them something of value that they are going to
cherish for the rest of their lives. Once we’ve gotten that out of the way,
that now we can start to learn about, Okay, how do you actually get people
in? Right? How does that happen? So, I’m going to start with two free ways
to grow your audience from scratch. And two ways to grow your
audience using paid means, right? Paying for that traffic,
essentially. Okay?. These are not the only
ways to grow an audience. These are some things that
have worked for me. Okay? So, if you want to experiment with others or
you have questions about other ways to grow your audience, I can tell
you how they worked for me. So, just leave me a comment
and I’ll tell you, Yeah, that one worked or that one didn’t
work. Okay? So, first of all, let’s define growing an
audience. By growing an audience, I mean getting people to your mailing
list and getting people into a Facebook group. Fine. I will add in there growing an Instagram
following and growing a Facebook business page following. The reason
those two are kind of secondary to me, is because it’s very easy to
follow someone on Instagram
and to like somebody’s Facebook page. But it’s not that easy to get someone to
join your Facebook group or to sign up for your mailing list, let alone
read your emails, right? So, but the people who have done that,
who went through that threshold, who liked your Facebook page
and followed you on Instagram, but they wanted more of you. That’s the people that I consider
to be your real audience. Everybody else is just kind of lurking.
Just kind of like they’re in, in, in spectator mode. They’re
just kind of watching, but they’re not going to take action.
They’re probably not your ideal clients, anyway. Okay? So, that’s what I would do. I would define it as people who join
your Facebook group or join your mailing list. Those are really your
peeps. Those are my peeps, okay? And you hear me on the Facebook
group calling you peeps all the time, because you guys are my beeps. Okay? So, let’s start with a free way of
getting people in. Number one, create good content. Alright?
Remember having a good message, having a good freebie, create good content and post it on
social media outlets that you already dominate, that you already
have an audience on. Okay? So if you already have an Instagram
account that you’ve got a hundred people there, or you already have
a Facebook business page, you’ve got a couple of people there, but you’ve got a Facebook profile
and you got a thousand friends there, you got a LinkedIn profile and you
got a thousand connections there. You start to the audience
that you have, okay? This is a way to do this
for free. I assure you that
out of those, I don’t know, give or take 1,500 to 2,000 people, there is someone out there who
will resonate with your message. That’s why having a strong
message is so important. ‘Cause is not about you going
out there and saying, Hey guys, I started a business
come and like my page. That’s the recipe for getting your
mother-in-law to come and like your stuff, right? My mother-in-law. I
love her dearly, she supports
me in everything I do. She watches every single
one of my Instagram stories, but she’s never going to
buy anything from me. Okay? You want your audience to be
dense with people who need you, right? So, don’t go out
and getting cheap likes. This is something that I did
when I first started my business, because Facebook had this rule that I
couldn’t get a business username on my Facebook page until I got a
hundred likes. So, I’m like, Well, I want people to think I’m
a legitimate business. So, I went out and I asked my
friends and family, Hey guys, can you please come and like my Facebook
page so that I can get to a hundred so I can get a name after that? You
can unlike it if you want, right? Fortunately, Facebook has a wised up
and they don’t do that anymore, right? That’s not a thing anymore. You
do have to wait I don’t know, I think it’s time-related and making sure
that you’re posting, right? And they, after a little while of
their little grace period, they will allow you to
create that username. Okay? But you don’t need a hundred
likes anymore, so don’t do that. Don’t go out inviting your
family and friends. Okay?. And I’m pretty sure it’s same with you,
it was the same with me. Your Facebook, your Facebook personal profile is
probably packed with family and friends. But guess what? My first coaching client was
someone that I used to work with. So, how do you know? How can you make the assumption that
just because somebody is a friend or a coworker or a family member, that they
would not find your service valuable? There’s no way for you to know that or
for you to make that determination for them. So, what do you do? Is step one, you start by creating good content.
Okay? I’m thinking about Lillian. If Lillian helps women
with postpartum depression, what are the chances that
in her 2,000-people audience
that she already has on LinkedIn and on Facebook, that there isn’t someone out there
currently suffering from this and who desperately needs help and who’s being
waiting for someone like Lillian to come along and speak directly to her? So, Lillian is not going to go on LinkedIn
and go on Facebook and say, You guys, I started a business, come and like
it. She’s not going to do that. She’s going to say Moms, if you just had a baby and you’re not
feeling attached to your baby or you’re feeling a disconnection
to your baby, I get you. You’re not a bad mom. That’s
all I wanted to say to you. Much of my love goes
to you, and by the way, I created a little guide or I created
a little video to tell you a little bit about my story and I’m hoping that that
story will help other women who felt the same way. You can come
and get it right here. I assure you that if somebody is going
through that tough time right now, they’re going to be running towards
that offer and not away from it. They’re not going to be like, Oh,
she’s trying to sell me something. I’m going to run away. Some people
are going to be like that, right? But people who would eventually
work with you, they’re not. They’re going to be looking for answers
and you’re there providing a little glimmer of hope, right?
That not all is lost. So step one of this free way, right? Two categories. I’m in the
free category right now. How to grow an audience
for free. Step one, use the social media that you currently
have to start spreading your message, to relate to people, to tell them that you understand and that
you created something that is really, really valuable. And they
can go and get it here. It can be a Facebook post, it can be a video it can
be an audio meditation. It can be, you know, a PDF
file, just a guide, right? But give them something and give
them the opportunity to come in. I want to remind you though, that just because you put it
out there once and nobody bit, that doesn’t mean that everybody hates
you and is running away from you. It’s possible they never
even saw it. Okay? So, put it out there multiple times. The social media game is
basically a numbers game. People need to hear an
offer multiple times. Some people say 37 times, some people say 15 times before
something actually sticks. So, that’s why I come here and tell you that
my program is starting in January and I’m inviting you to
apply every single day. And you will memorize that
link inacoveney.com/apply. You will memorize it,
and by December 31st, you will have made a decision on whether
to apply or not, right? So for you, your message has to be put out
every single day in different ways. Experiment with it, have fun with it,
right? Maybe people didn’t resonate with, Hey, if you’re suffering
from postpartum depression. Maybe people are
resonating more with, Hey, I did not feel an attachment to my kid
when I grew up, when I, when I had him. Here is how I overcame it. Here are some tips that I have for
you if you’re feeling this way, right? Play with different ways of doing it, but put out content to the
audience that you already have. Invite them someplace to
congregate. A Facebook group, a mailing list, right? And
honor each one of those. Just because you have three
people on your Facebook group, it doesn’t mean that you need to ignore
those people until you have a hundred. Talk to them. Make it a private
group. The smaller the audience, the better for you to get really
personal. Once you get to the 50,000, you’re not gonna be able to
get personal with everybody. Is going to be a madhouse. So, take advantage of the fact that three
people decided to join and talk to them. Ask them what they need, ask
them how you can help them. Okay? Interact with them. So, free versus paid. We’re in
free category. Step one, use your current social media and put
out your message. That’s number one. The other way that I have for you to do
this for free is by getting featured. So, this is basically finding other people
who have a similar product or who target a similar audience and find ways to
collaborate or do something together. I’m actually seeing Terrassa right
now. Hi Terrassa! Nice to see you. And, I’m also seeing
Alejandra. So, Alejandra Rojas, she is in New Zealand right now. And
she reached out to me and she said, Hey, do you think that your people would
want to hear about money mindset. About how to fix the
relationship with money, so that they can start to realize that
whatever they have an expertise on is worthy of being paid for and paid
well and paid what they’re worth. Right? Do you think that people would
want to hear about that? I’m like, Yes! And I’m not a money mindset
coach. Right? Hi Terrassa. I’m not a money mindset coach. So,
I’m like, That is amazing. Yes! ‘Cause she probably thought it was
the exact same people that I target, but she helps me in a completely
different way. And I’m here to serve. I want to help you get
over these mindblocks, so that you can join my program
and start your website, right? And start your business and make
2020 the year that you submitted your resignation. That’s what I want. So, if
money mindset is getting in your way, heck yes I’m going to have a Alejandra
Rojas come and join us! Right? So, she and I are going to do a Facebook Live
I believe next week. Next week? Yeah. The week of Christmas. We’re going to have a Facebook Live where
she’s going to tell you all about it, right? So, find ways to connect
with people. That was a perfect way, a perfect example of getting featured. Alejandra saw my message. She didn’t just
like find me online and say like, Hey, I’m a money mindset coach and
I want to talk to your people. She created a relationship with me, right? We chatted on Facebook
messenger. She joined my group, she’s in my mailing list, right? She’s creating a relationship with me
and then saying, Hey, I think I can help. And my answer was, Heck yes, come on over. Talk to people about money mindset. ‘Cause I want them to
fix those money mindsets, so they can join my program in January
and get their business set up once and for all. That’s how you get featured. Create relationships
with other entrepreneurs, especially if they have sort of the
same audience, a similar audience, but not exactly the same product. So, I wouldn’t go and pitch myself
to other business coaches, right? Because I don’t want to poach
their potential clients. They’ve spent all of that time, all of those years nurturing
their audience and getting
people in their group. Who am I to come in and
swoop in and say, Oh, thank you for gathering them all for me. Now I’m going to go and offer
my services. That’s rude, right? Find someone that you have a
complementary offer with and say, I think I can help your people.
So, in a little bit, actually, in January, I’m going to be running a
workshop on how to create a freebie, but I’m doing that for somebody
else’s audience. How awesome is that? This is not her expertise. This is not something she wants to put
out there for everybody to do. I’m like, I do it. I help people with
the tech of their business. I’ll do a workshop for your audience
and she will allow me to do a freebie, right? Or to tell them, Hey, by the way, there’s a followup workshop that you do
have to pay for and we’re going to get into more detail over there. Okay? For anybody who really is
interested in getting over there, we’re going to talk
about it over there. So, she allows me to sell my services and
her people get some help that she’s not able to provide. That’s how you get
featured. So, how do you get featured? By being on podcasts, by
being on Facebook Lives, by being on magazines. I’m going to give
you a tip right now. This is a hot tip. Write this down. Write this down. Okay? There is a website called HARO, but that’s not the website. The
website is helpareporter.org. People call it HARO because of
H A R O help a reporter out, right? So, when you sign up with
HARO, just go to helpareporter.org and you give them your email address, you’re going to get an email three
times a day with potential leads for articles. Reporters who are looking for
experts to comment on their stuff. So, these are like as
soon as you get featured, that’s a logo that you can put on your
website that gives you authority, right? That elevates you and now you’ve
helped somebody else and now more, other people are going
to see you as an expert, so you can actually get featured in
publications and HARO is a really cool way to do it. It’s time-consuming.
I will tell you that much. I probably spent the whole month of April
in 2018 just answering HAROs wherever it was relevant and I got
featured in 10 places. Hey, I took those 10 logos and I
posted them on my website, business.com, fairygodboss.
com. She’s Making an Impact. That was a podcast that I was featured
on. I’ve published in Change Creator, which is a magazine, right?
I’ve been on the print form, and I’ve been on the online form. So, find places that need that kind of
expertise and that you can provide it. And by the way, guys, you don’t need
to have a PhD to do these things. If you know more than the average
person, you’re considered an expert, especially if you’re creating
a business around it. Okay? So go out and get featured. And
that’s free. Is totally free. So, to recap, if you want to grow your
audience from scratch for free, you start with the audience
that you currently have and
put out good content and good opportunities for them to join
your community. And number two, get featured. Go out and offer help to other
entrepreneurs who have similar audiences, complementary services, and
offer help. Get featured. Start to grow your audience.
Alright. And by the way, have a call to action whenever you get
featured, as you heard me say earlier. Alright, so how does this feel? You can leave me a comment in the
Live if you’re watching this live. For everybody in the podcast, you can just leave me a review on
iTunes with a five-star review. If this was super, super
helpful to you, it’s super, super helpful to me that you tell
others about it. So, right now if you, if you got a wow moment,
take a screenshot of this, post it on Instagram and
tag me. I’m @inacoveney, but you have to spell Coveney
right, it ends in E Y, right? Tag me and I will retweet that thing. I will say thank you so much for letting
everybody else know. Okay? So, okay, are you guys ready to
go to the paid category? This is how you grow your audience
with paid traffic. Number one. Just two ideas here. Number
one, create a Facebook ad. Get yourself a Facebook
business profile, right? A Facebook business page.
Create an ad account, which is not the same as having a page. You actually have to go
to business.facebook.com
and sign up for a business account, so you can have access to the
dashboard and the ads and all that stuff, and create an ad that will take people
to your freebie. If it’s a juicy freebie, people are going to take you up on it. So, people are gonna start signing up
for your mailing list. So, actually, in the past a week, I was
helping one of my clients. She had a question about
how to manage her blog, like what does she need to know
about blogging the right way. So, like I always do, I recorded a little
video for her with my tips, right? Like I, I love doing videos for my clients. So, I have a folder for them called
Tutorials and I just start piling it on. Like, this is what you need to know,
so you can watch it later. Okay. So she asked me about blogging.
So, I wrote down a list of 10 tips, like professional tips that people
who are playing in the big leagues, they already know and they already
play this way. So, I wrote them down. Turns out that there were 10 of them.
Like, Aw, it’s exactly 10, that’s cool. So, as I was recording the video, I’m
like, It’d be cool to be able to say, Here’s tip number one and then show her
a little bit more about it then Hey, here’s tip number two and show more about,
is tip number three, tip number four. So, I started putting them on a Google
slide. By the end of it, I’m like, this could be a freebie. So,
in a matter of a half an hour, I created a freebie called 10 Simple
Tips to Create Great Blog Posts that Get Views and Clients. That
was, is a mouthful, but that’s the name of the freebie and
you can actually go and get it right now. You can see all the tips that
I gave my client by going to inacoveney.com/blogtips. You can
go download that right now. So, I took that, because I’m like, Wow! This is actually really good and a
lot of people want to hear this. So, I went and I created a Facebook ad with
it. I found an image through pexels.com. You can find non-licensed images in a lot of different places.
Onsplash.com is another one. So, I just downloaded a really good image
of a girl, like feeling super happy, looking at her computer. I put it in the ad and then I started
boosting it on my Facebook page. And I’ve been getting new people in
through there. Right? So, that’s great. So, how do you start this?
So, the first thing you need, like I said way in the beginning,
is you need a good offer, right? You need a good freebie,
you need something good. So, there’s a couple different tactics,
techniques that you could use here. Number one is just to boost
a message, just to say, Hey, I get you. I hear you. I boosted once
a post that simply, all it said was, If you don’t want your boss’s job,
why are you trying so hard to get it? That’s all I did and
I boosted it. I don’t, for like 10 bucks for a week
and it got 192 likes. So, you know what you can do with those likes? You can go through the people who liked
the post and there’s a button next to it that says Invite. So, you can
invite them to like your page. And if you invite them to like your page, chances are they’re going to see
more posts from you, right? So, it’s kind of like getting
cheaper advertising, right? Because now people can see your posts
on your business page. So you do that, you start inviting them to like your page, and now they’re a little
bit more hooked, right? Now the trick is to get them
into your mailing list. So, now you can go and boost your
freebie, okay? With its link, with its pretty image, with some
text to introduce it, right? Yeah, and then you start to get people in
that never knew that you were there. Make sure… This is not by any means a comprehensive
tutorial on how to use Facebook ads. Facebook ads are their own monster. A lot of people swear by them and
a lot of people say these are crap. A lot of people say this is a waste
of my time and a waste of money. Okay? And the trick, the difference
between those two people, the people that it works for and the
people that it doesn’t work for is that people for whom Facebook ads are useful, they have done their testing.
They have tested audiences, they have tested look-alike audiences.
They have tested different images, different captions. They have
done so much testing on these, that they know exactly what works. Everybody else is just pretty much
throwing spaghetti at the wall and just wasting their money. And
I started out that way. I started just throwing
spaghetti at the wall. I’m like, I’m never doing Facebook ads again. I may have done an Ina After Dark
Facebook Live about this. I’m like, I’m never doing Facebook ads
again. I’m back on Facebook ads, because I’ve wised up. I’ve learned up,
I know a little bit more about it. So, you should educate yourself
before you go down that road. But boosting doesn’t cost
anything. Okay? I mean, it costs a little bit of money, but it’s not as much as
throwing like $30,000 on ads, which I’ve never done by the way,
but a lot of people do. Okay? S,o boosting can be just like $1 a day
for a week just to test if that message works. The next week, try another
one and then the following week, try another one. Okay?
With three messages, $1 per day for three
weeks, that’s 21 bucks. Am I doing the math right?
Yeah. $7, $14, 21 bucks a month? It’s nothing compared to how much you
would be spending if you just started throwing spaghetti at the wall and
just going down that avenue. Okay? So, you don’t have to spend a lot
to start to get people in. The other way to get paid people into
your world is to organize an event in your area. This may sound like super scary and
like the God level of interaction, but you guys, is so easy. It is so
easy. Once I started doing it, I’m like, Wow, why wasn’t I doing this before? I wasted a year and a half of my life
not doing this. But you got to do this. So, the idea is to come up
with an event, find the venue, and the reason it’s paid, is because
you probably have to pay for the venue. There’s a place right here in my town
and they charge $40 for using one of the rooms per hour. So, I booked it for
two hours. I said, okay, 80 bucks, right? Not too bad. And then I went
online. I created a Facebook event. I created an event on one of the Boston
calendars, one of the free calendars, so you can post your events.
I said, Okay, free event. Anybody who wants to come and
learn more about podcasting, come. I got a client out of that. I got
a full, like a client out of that. And I got someone who’s
probably watching this, who’s a super engaged person in our group, just from going and putting myself out
there physically in front of people. Right? Because as soon as
you get yourself up on stage, you’re automatically an
authority in that area. Okay? So, putting yourself in that situation, you don’t have to wait for somebody to
invite you to speak at a conference. You don’t have to wait for anybody to
invite you or give you permission to do anything. You go down the street to
town hall, you pay your 40 bucks, you have a room for an hour. Now
you go online, you create an event. I boost my events to give you an idea, I boost my events for $50 for a week and
that gets me anywhere between two and five people. Okay? So, you kinda of like do the math and see
like what appeals to your people and start testing that, right? And see and people will come and you’ll
start to get to meet people in the area, and people will talk about you
and spread the word about you. So, you don’t just do those once. You
continue to do those every month, every couple of months, every six weeks, you go out and you put yourself out
there physically. You boost the event. By the way, boosting just means
going on Facebook business page, on the Facebook business page, creating an event and then
clicking on the boost button. Put some money behind it, and then
people are going to start seeing it. Targeted audiences is
really important for this, ’cause you don’t want the entire United
States to be invited to your local event. This is probably going to
be people in your 10-mile radius. That’s stuff that you can do
with Facebook ads in there. So, paid Facebook ads to your freebie. Facebook ads to a message and then tell
people to like your page so that they can see your freebie. And
number two, organize an event, just do a quick meetup and start
to meet people. I’m telling you, I got a client, I got a three-month
client out of doing that. It was a free event, too. Okay? So, let’s recap. Recapping. None of this is helpful unless
you have a great message, a good call to action that gets people
into your communities, a great product, so that you can actually monetize that
audience, and showing up with confidence. Alright? And the tricks are… The
tricks, tricks of the trade are: For free, use your current social media
following. Number two, get featured. And on the paid side, you have
Facebook ads to your freebie, Facebook ads to your message and
then organizing a live event. So, I really hope this is
helpful for you guys. I’m like telling you what you
need to do, but here’s the deal. If, if you were me two years
ago or three years ago, or even five years ago, and I was watching this and I’m writing
frantic notes and I’m like, Oh my God, this is so good, yes!
I’m going to do this. And then life gets busy and then
things at work start to go better, because we tend to want change when
things are not going great at work, right? So, things at work got better. Oh
yeah, I’m just, I’m going to do that, but I’m going to do that later.
And then I got pregnant and like, well now I have a family. And
then I bought a house. Well, now I’m looking for a house. Things are
always going to happen in your life. Things are always going to
continue to happen. The trick. I keep saying the trick,
there’d no trick to this. The idea is that if you are going
to actually get these things done, action has to come first, right?
You have to actually go and do it. And how do you do it? I’m giving you an invitation and you’ve
heard me say this three times in this podcast already, but I’m going to
give you a final invitation here, because my program in January is, it’s called Be Found and
it’s a new-business bootcamp. This is basically like taking a class
in college. Like, this is a class. You have assignments, you put the pedal to the
metal and actually get things
done and I will make your website. By the end of the three months, ,you have no choice but to start your
business, because you will have it, because it will exist and because you
will have all the knowledge that you need to actually get it out there. Okay?
So, I want this to happen for you. I don’t want you to be listening to my
Q & A Week in March of 2020 where I’m still inviting people to the
next iteration of the program. I don’t want that to be you.
I want it to be like, Yes, I need to get this done now. By March, I want to have all of that stuff set
up and I want to know everything that I need to know, so that I can
go on and get my clients. I want that to be you in March. I don’t want that to be you in July and
in August and in December of next year. I don’t want it to be you two years later, when you’re still watching me do these
things. These can happen now. Okay? So, to apply inacoveney.com/apply. You have to spell Coveney
right. Everybody together! It ends in E Y. That’s all you have to do. So, I really hope this was helpful, guys. If you would like to leave me a
comment here in the Facebook Live, you can tell me what your biggest
takeaway for this whole thing was. Tell me if this is helpful, so that I know that I’m talking to
someone who is getting some value out of these and I’ll be back tomorrow
with question number four. And by the way, question number
four and question number five. I’m still deciding on what they are
going to be. I will post it in the group, so if you guys are listening on
the podcast, go and join the group, so you can see what the
question is going to be. Also, I’m going to be sending an email today
with the replay for this and I will decide on the topic for question number
four by the time that I send the email. So, if you want to go
and get those emails, all you have to do is get on the
mailing list. Is inacoveney.com/join. It gets you there and it automatically
gets you the Salary Replacement Roadmap freebie. Okay? So, go
there, do all these things, but mostly I want to
see you on my calendar. Apply so that we can get your work
done in January. Alright guys, you have until December 31st to apply.
There’s no extensions. Okay guys, I will talk to you soon.
Hope this was helpful. Have a wonderful rest of your week. Talk
to you tomorrow for question four. Bye! Yay! Thank you so much for
watching. If you enjoyed it, make sure to click subscribe right here. And if you’re a podcast listener, go and search for Trailblazing OUT of
Corporate Life and you’ll get me through your ears. Alright, guys. Have a great
one and don’t forget. Right here. Subscribe.

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