Let’s go over some tips for how you can create pins that are as engaging as possible to help increase the success that you have using promoted pins. I’m actually going to use some information that’s provided to us from Pinterest. Pinterest provides some really detailed explanations on what works best for promoted pins depending on the type of campaign that you’re going to run. Right now I’m just on the main ads page of Pinterest at ads.pinterest.com. And if we scroll towards the bottom of this page you’ll notice that there’s a section called How to make effective ads. If we click on the See best practices button we’re brought to an area within business.pinterest.com that’s full of useful information for successfully advertising on Pinterest. Right off the bat on this page we’re presented with five essential tips for great pins. These tips should help all advertisers in being successful regardless of the type of campaign that they’re running. Let’s go over a couple of these tips. First of all, you can see that Pinterest suggests using images with the two to three aspect ratio. This is the optimal resolution for images on Pinterest and it’ll ensure that users see your entire pin without having to click on it. Scroll down a little bit here. Also notice that Pinterest suggests using our brand as the focal point and encourages us to include our logo in our pins. This is especially important if the goal of our campaign is brand awareness, but it can help improve the success of any type of ad campaign. So don’t forget to include your logo and your pins even if it’s not the primary focal point. As we scroll down this page a little bit notice that Pinterest provides specific guides depending on the type of campaign that we’d like to run. So you can see if we want to run a brand awareness campaign we can click on this link to see a guide specifically for that. If we’re looking to grow sales we can access that link, increasing email captures, or you can kind of look at a full guide that is also pretty general but it does touch upon each specific type of campaign that you may run on Pinterest. So I’m not going to look at each of these sections individually, but I encourage you to do so on your own. Knowledge is power and Pinterest does a great job of sharing valuable knowledge with their business users. The next section on this page gives six great tips on how to create a successful promoted pin. These are essentially tips on how to tell an engaging story by using the Pinterest platform. And they provide a great starting point for advertisers that are new to Pinterest. So you can kind of read through this on your own, but it’s basically about telling a good story, hooking people, showing your products in action, and then of course adding some branding to your post. Keeping it short and simple. But let’s go ahead and move on to the next section here. You’ll notice that in this section Pinterest provides a board that contains dozens of real advertisements that brands have run on Pinterest. So you could click on this board, and I highly recommend that you do so, because if you take a look at these pins they can be an excellent source of inspiration that can lead to some really creative ideas for your own brand on Pinterest. Finally on this page, we have the section that’s called Go deeper. And this section contains links to numerous other resources to help you be as successful as possible in advertising on Pinterest. Again, I recommend you take a look at these on your own, especially the creative specs link as this provides all the information that you need regarding file types, aspect ratios, file sizes, character counts for descriptions, and even more info than just that. So definitely make sure you take a look at the creative specs link. When advertising on Pinterest it’s important to make sure that your pins are high resolution and high quality. In regards to the topic of your pins it obviously depends on your industry, but lifestyle, home improvement, and personal development images tend to perform really well on Pinterest. Remember to provide detailed descriptions with your pins. Doing so tells people, okay here’s the picture, here’s my product or service, now here’s how it works, and here’s what you can do with it. That gives the user a little bit more information so that they don’t just look real quick and say, oh that’s cool and move on. They can actually read a little bit more about it, which will increase the chances that they actually click on it. Pinterest is the place that I go when I’m trying to discover new recipes or new ways to do something. If I need to make something creative and I’m just looking for ideas that’s what I use Pinterest for, and I think that’s what a lot of people use Pinterest for. So being able to put up a pin that’s something different and unique, that people haven’t seen before is really going to increase the chances that you capture that users attention. It’s important to note that pins that focus on a single product lead to more saves and more engagement. So you might want to really highlight one particular aspect of your product or service and show that off as much as you can. Showing people creative ways in which they can use your product is always a great way to advertise on any social platform. Show users how your product provides value, and how your product or service can solve problems that the user may have. Finally, I always recommend to have some sort of call to action. If the customer is interested in your product or service what are they supposed to do next? Is there a place where they can start a free trial? Is there a place where they can order it, or just even get a little bit more information? A lot of times I see marketers that have great advertisements. Advertisements that I would click on, but I don’t really know why I would click on it because it’s not telling me where I’m going to go next. It’s not telling me what’s going to happen when I click on it. If I’m just going to click on it and I have no idea where it’s going to take me, it’s going to take a little bit more for me to make that decision and say, okay I’m going to stop whatever I’m doing, whatever website I’m currently visiting, and I’m going to click on this advertisement even though I have no clue where I’m going next. So it’s very important to include that call to action. It’s important for any type of advertising campaign. Remember, you can access this guide at any time by going to the ads.pinterest.com page and then scrolling down to the bottom and clicking on this See best practices button in the How to make effective ads section.